So you’ve gone through the steps of setting up a website for your business and you think “Great, my work here is done!”, but the truth is, the work has only begun.  Perhaps you were excited about the prospect of sharing events with your customers, but you now need to keep those events updated.  Or, you have a page dedicated to your staff and you now have to update the page because you have added new employees.  Now what?

Now it’s time to update your website.  Oh, but wait!  First I have to email this customer back, and then I’ve got a meeting at noon, and then I really need to get this filing done because I need to find that invoice to pay one of my vendors, after that I’ve got to… and on it goes.  Websites tend to take a backseat to other projects for a variety of reasons, but it is important to remember that more and more people are relying on websites to get their information.  It is critical that the information available on your website be accurate and updated regularly, preferably with new content.  Visitors will continue to return if they find interesting, useful and timely information.

Now the questions are 1) Do you have or want to learn the skills necessary to update the website yourself?  2) Do you have time to keep your website content fresh?

If you are interested in learning some website skills, check out your local community colleges as they may have both in-house as well as online classes that you can take.  But remember, as with any skill, you will need to work with those newly developed skills regularly to keep them fresh in your mind!

If you answered “no” to either of the questions above, or if you are like me and prefer to hire experts for specialized skills (lawyers, CPAs, etc), check out my outsource resources on the right

This entry was posted on Monday, May 15th, 2006 at 1:43 pm and is filed under Helpful Resources. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.